STUDIO PROFILE

Connect Creative is a eight year old Branding & Communication Design firm based in Bangalore. We specialize in the area of corporate branding and website development, though you'll find a wide cross-section of other collateral in our portfolio.

We believe in 'listening' to our clients and interpreting their design language using our design and communication skills.

‘Growth’ per se is in itself a ‘process’. The mapping of it is a ‘process’. ‘Process’ is essentially required to streamline – not confine.

Process is required for transparency. Accountability. Assured delivery. Minimum stress & heartache. We know and understand the value of each of these individually as well as their power - collectively.

Having maintained the quality of work – ‘process’ is helping us ‘grow’ the quality of work. ‘Process’ helps us provide a better delivery of service.

We as a team, understand the value of ‘process’ – which is why, when our designers look to break that ‘process’ at times – we’re only too happy.
And so are our clients.

 

WHY THE NAME

What is the 'Connect Experience'?

It's fun! It's quirky. It's intelligent. At the same time - it's focussed. It's driven. It's ambitious. It's professional. It is grounded.
Too often, in a quest for growth and in being ambitious, we do too many things too soon. And in doing so, we start skimming over the basics.
At Connect Creative, the emphasis is on doing the simple things right. Communicate Openly. Meet the Deadlines. Focus on Quality. Keep the Client Happy. :) In doing these simple things right - the rest will fall in place.

APPROACH

We specizlize in corporate brand design and development of a communications strategy. The touchpoints for the same could be print, spatial or digital media.

For example, a telecom company wants to 'refresh' it's brand. We first understand who they are, who they're talking to / want to be talking to, what they're presently saying / want to be saying, what do they expect in return, what are the paramaters of success, why they want to say this / through what media / over what time-period, when do they want to start this engagment with their TA. And many other questions along these lines, including research questionnaires for internal staff / external vendors / partners / clients.

Post the detailed understanding of the client, the industry, the market scenario, opportunities, threats - this is collated into one document which forms the basis for the ideation into what might first be a 'logo' design. Stationery follows. And if the client wants to develop all the brand touch points at one go - brochure, leaflet, standees, down to the mousepad and pencil design; to kiosk and exhibition design; to the website, facebook/twitter page, banner ads.

Covering all touchpoints that an employee & vendor engage with (to encourage a sense of belonging and loyalty), a partner engages with (to help him communicate a consistent message over a long period of time), a client engages with (at various levels, so his experience of engaging with the brand is 'one').